Runway
2775 Millennium Dr., Playa Vista, CA
220,000
retail sf
30,000
office sf
420
apartment units
Redevelopment Steps
Redefined Brand & Placemaking Experience
Social Media, Marketing, Events & Activations
Leasing & Merchandising
NOI Growth
Runway by the Numbers
+46%
NOI Growth From 2021 to 2022
+69%
social media follower growth
in 2022
+5%
increase in Visitor Traffic in 2022
1,200+
events and activations annually
+31%
increase in retail sales in 2022
90
minutes of dwell time average
in 2022
BEFORE AND AFTER
Our Approach
A ‘Brand’ New Experience
Prism Places repositioning of the site has transformed RUNWAY from a vehicle dominated environment to a Pedestrian dominated space with over 1 acre of public gathering space. With the highest dwell times and visit frequency amongst its competitive set in the market, Runway's retail customers visit often and stick around, converting shoppers into sales.
About Runway
Quintessential L.A.
Just a mile and a half from the Pacific and a short drive to Venice, Santa Monica and Marina Del Rey, Runway is quintessential L.A. — yet feels miles away. It’s a social hub for the Playa Vista community and a destination for the larger Los Angeles area, offering a mix of familiar faves and unique places to shop, dine and play. You can catch a movie at the Cinemark multiplex, grab groceries at Whole Foods and fresh produce from the Playa Vista Farmers Market, shop one-of-a-kind luxury goods at Free Market, or a wood-fired steak from Bull & Butterfly.
